I developed a bold visual identity for a community safety campaign led by Burwood Council in partnership with Burwood Police Area Command. The campaign aimed to raise awareness of number plate theft in the local area and promote the availability of free anti-theft screws provided by the police.
Drawing inspiration from the distinctive yellow and black colour scheme of NSW number plates, I crafted a clean, high-contrast design that was both visually striking and appropriate for a safety-focused message. The limited colour palette enhanced recognition and ensured the campaign materials were instantly attention-grabbing in public settings.
Services:
Visual identity
Print design
Social media assets
Year: 2024
Flyer
Vinyl banner
Social media post
Campaign video graphic