I was tasked with creating the visual identity for Burwood Council's 2024 Lunar New Year celebrations. Being a culturally diverse local government area with a large Asian demographic, Lunar New Year is one of the most important events in the council's events calendar. Burwood Council's marketing team wanted a vibrant and contemporary refresh of the previous design, that could be used continuously for subsequent years. I took inspiration from traditional Lunar New Year motifs and the vibrancy and brightness of Burwood to create a strong, impactful, contemporary design. 

The design was used on banners, signs and social media to bring a festive atmosphere to Burwood and promote the council’s Lunar New Year activities. The banners and signs were displayed in prominent areas around the Burwood town centre - including Burwood Westfield, Burwood Library and Burwood train station.